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CLIENT MANIFESTO
Is this you? I want us to get the best out of each other.
My strategic messaging, copy and content service is purposefully scaled on the power of small.
Does that make us a good fit for each another?
Pioneers
My clients are pioneers driven by a greater cause and fuelled by a bigger vision
No matter whether they’re in their twenties or midlives, they’re bringing something new into existence. Maybe it’s a new method, a new perspective or a new pathway. They persevere despite obstacles. They are relentless. And to stop or delay the pursuit of their passion and purpose, isn’t an option.
Accomplished
My clients are highly accomplished and advanced in their fields
They’ve all deeply immersed themselves in a specific area of evolution, discovery and/or research. Some have skipped college or uni to become masters on their own. Others have garnered master’s degrees, sometimes in numerous disciplines. Some have PHDs. Regardless of any of that, they’re all doers, movers and shakers in their fields.
Complex
My clients are brilliant, competent, complex, multi-dimensional and multi-faceted
In the area they practice, they are phenomenal. Yet they all have struggled to perform their roles and duties in the old paradigm society. Many of them have been misjudged, mislabelled and misunderstood. They know the new client relationships they’re seeking are purposeful, collaborative, expansive and synergistic.
Mission
They want to go out into the world with their mission and message
My clients know exactly what they want to get across, yet it seems like there’s no appropriate language. It’s like they are speaking — sometimes even screaming, yet they are inaudible. The push-push digital marketing and niching formulas are failing them.
Impact
My clients want impact and influence but not at the price of their integrity
My clients’ values are paramount and govern their entire world, including all relationships. They want to work and partner with others who have similar values. They want to know that they can trust so they can create something extraordinary, that leaves behind a value-building legacy and is driven by something deeper than profit.
Heroes
My clients are my heroes
They are tough cookies, heavy weights and extraordinary folk with the biggest open hearts. They make me laugh. They make me cry and sometimes they drive me crazy (in a good way). They send me hula hoops for my birthday, tell me like it is, and hold me to the fire, as well as to the pledge I’ve made to them. I feel deeply honoured to work with them and the challenge it sets me.
Truth
The truth of the matter is, I’m not for everyone
I’ve created a small, purposefully scaled business that’s a pleasure to work and live. And as you can see, I need my client’s to be fully engaged and with me, in order to deliver delightful work. If you don’t want to create ripples, leave a mark or occasionally be surprised by something I say or do, then we aren’t meant to work together. And that’s okay.
Your Message, Copy and Content is Your Voice
Usually, the best word bites and copy springs from a strong sense of personality – where people put more of themselves into their work, because they don’t want to be seen as ‘like everyone else’.
Be that person.
Let’s Chat
Make your messaging clear, consistent and connecting with people
Have a strategy and action plan, and know where your content is going
Use a Golden Thread framework and stitch it through your content