Jack The Ripper soaked the back alleys of London with blood, while Sherlock Holmes hunted down the depraved and debouched. Yes it’s true that many dark, twisted tales spawned in the repressed and ultra-conservative society of Victorian England. But there are...
The real secret of success in business writing happens before the first word reaches the page. Nearly all commercial or business writing is aimed at causing a change of some type – in behaviour, attitude, perception or all three. To achieve this, writing is...
When planning your copy or persuasive writing, it’s imperative that you always look at it from the reader’s view. Persuasive writing is not just about words. No writing is. It’s about communicating, and all that it involves. Communicating involves emotions. You...
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