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The secret is … think first, write later

The secret is … think first, write later

Messaging/Copywriting

The real secret of success in business writing happens before the first word reaches the page.   Nearly all commercial or business writing is aimed at causing a change of some type – in behaviour, attitude, perception or all three. To achieve this, writing is...
3 key emotions for persuasive writing

3 key emotions for persuasive writing

Messaging/Copywriting

When planning your copy or persuasive writing, it’s imperative that you always look at it from the reader’s view.   Persuasive writing is not just about words. No writing is. It’s about communicating, and all that it involves. Communicating involves emotions. You...