How a USP makes your business different
Every business has something unique or original about it. The challenge is identifying and building on that thing to make you different from the rest. There’s an old advertising formula that may help you focus on what is unique about your product,...
Superhero, super speed marketing plans – #1
There are many books and theories describing the process of developing a marketing plan. In my view, the key is to keep it simple and easy to implement. As it forms an intrinsic part of a business plan, your marketing plan must be detailed enough to provide a...
The secret is … think first, write later
The real secret of success in business writing happens before the first word reaches the page. Nearly all commercial or business writing is aimed at causing a change of some type – in behaviour, attitude, perception or all three. To achieve this, writing is...
