Meaningful brand stories and content moves
heads, hearts and hands.
It creates heartfelt connections that matter and tells the story of your brand, through your culture, customers and core values.
Who am I?
I'm a story-making copywriter, marketer and purpose-digger
Impassioned businesses work with me to hand-forge their own distinctive brand language, messages and business stories ... ones that meaningfully show their deeper purpose and the legacy their brand is leaving.
I call it storiential brand writing: experiences with your brand, told through meaningful stories that leave a mark. And as a corporate marketer-turned-copywriter, I understand branding, strategy and how to layer meaning ... without over-complicating things.
That means my writing isn’t fluffy or long, but it is very customised.
It builds layers of meaning and connection over time and shines its brightest for purpose-driven businesses that want a distinctive brand voice, personality and to mean something to their brand's 'right' people.
Di is a powerful writer who helped KENNARDS articulate its brand story and brand culture in a single tone-of-voice. She helped us bring to life our values with powerful story telling. The effect has been tremendous across the organisation, with our people now being connected with our brand, and our values.
A highly professional writer she has been great to work with and has made the marketing teams' job simple in creating great content for us to use across our marketing channels.
~ Manelle Merhi, Head of Marketing, Kennards Hire
Past projects: Managing editor & journalist for quarterly internal culture magazine, award-winning submissions/proposal writer, blog post writer, copy editor, proofreader
What's my secret?
To move people, I use storytelling practices
My purpose is to help you and your brand own your 'why' and share that deeper purpose with your 'right' people – be they inside or outside your business.
I'll help you unpack your brand story, voice and purpose; then write persuasive narratives specifically for your brand. That's where I fuse the science of marketing with the enchantment of stories to make your idea, brand and company engaging and memorable – bringing your brand and purpose to life.
"...The results were nothing short of jaw-dropping.
In our first 7 days of launch in early July, we signed on almost 2000 new customers, using only one image and the words she so effortlessly put together in our social media campaigns – a testament to her undeniable talent.
Imagine that: just a couple of sentences can deliver such big results. Amazing."
Aiver Ilaya - Founder, Doctrail
Past Projects: Web copywriting, social media update copy, editing
What do I do?
- Brand Copywriting | Journalism – brand story crafting, articles, ghostwriting, thought leadership posts and articles, taglines
- Content Creation – blog posts, articles, ebooks, case studies, white papers, proposals and submissions, websites, custom magazines
- Brand Consulting – brand voice, brand stories, purpose-digging, mission statements, message weaving, strategy
- Sales Material | Publications – long form sales pages, landing pages, newsletters, brochures, selling material, presentations
- Editing | Wordsmithing – you write: I craft, polish and finesse