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Great words win. Great words wow. Great words woo.


They move hearts, minds and actions.

All my copywriting is handforged to move people – winning, wowing or wooing them – while building your brand. Through pixel and print your idea, brand or company will be memorable and valuable.

Every day I help businesses define, develop and deliver their voice and create words that position their brand.

I call it storiential writing - experiences told through stories.

It's writing that works for business, marketing and branding with

messages that position, tell stories and persuade, not push.


What's my secret?


To move people, I use storytelling practices.

I unpack your brand story, voice and purpose; then copywrite persuasive narratives specifically for you.

That's where I fuse the science of marketing with the enchantment of stories to make your idea, brand and company engaging and memorable – bringing your brand to life.       FIND YOUR BRAND VOICE


  1. Brand copywriting | Journalism story crafting, ghostwriting and taglines
  2. Content Creation – custom magazines, blog posts, articles, ebooks, case studies, white papers, websites
  3. Publications | Magazines – newsletters, brochures, selling material, presentations, message weaving
  4. Branding | Consulting – brand voice, brand story crafting, submissions, mission statements, reports, proposals, tenders
  5. Editing | Wordsmithing – you write; I craft, polish and finesse              RANGE OF SERVICES       WRITING SAMPLES

I use a pen for a sword ... to help you win with passion not push.

Brand journalist, copywriting & publications specialist - WORD SWORDS

Why use stories? 

Using storytelling practices makes your brand more moving, enchanting and memorable.

Great stories transform and inspire people. They turn cynics into believers, move hearts and minds, and amplify your brand personality, values and promise in a very real way. People buy into your narrative – your brand – and the products that go with them.


“We knew what we wanted to say, we just didn’t know how to say it. Di took our garbled ideas and turned them into language which represents exactly who we are."

~ Zen Digital Media Website design, development and social media management

Brand stories can convey causes, cultivate culture and create converts.

Businesses of all sizes from soloists to multinational companies and everything in-between hire me to create, craft and clean-up their brand stories.


"I would recommend her in a heartbeat to give your product or brand that extraordinary “something” required to stick out and grab your customers’ attention even in the most saturated markets. Genius!”

~ Adam Benson – Director – Arcanum Logic

If you’re passionate about defining, developing and delivering your brand voice and need a brand journalist, copywriting and publications specialist ... let's work together.  


are shaped in the head and forged in the fire of experience

to win brand wars with passion, not push.

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