Great words persuade. Great words tell stories. Great words sell.
What you say, how you say it, and then in turn what your audience sees, hears and thinks when you say it – that’s great copy.
Creating a story is the first step to selling your ideas, products and services with power, persuasion and charisma. People want to be moved and inspired. They want to believe in something. Make them believe in you or your product with a strong story.
Don’t just tell the facts. Tell a story instead. People buy a story.
WORD SWORDS can create that story.
I paint word pictures; crafting brand, idea and product stories that sell …. and it’s stories (not ideas, features or benefits) that are spread from person to person.
My writing is handcrafted to persuade, inform, inspire and sell - ideas, products and services - creating customer devotees.
The reason things taste better, sound better, look better and feel better is that people believe they should. They BELIEVE the story that goes with them.