Great words WIN. Great words WOW. Great words WOO.
Moving hearts, minds and actions,
my writing is specialised – for business, marketing and brands.
I call it storiential brand writing: experiences with your brand, told through your stories. As a corporate marketer-turned-copywriter I understand branding, strategy and how to layer meaning ... without over complicating things.
That means my writing isn’t fluffy or long, but it is very customised.
It builds layers of meaning and connection over time and shines its brightest for purpose-driven businesses that want a distinctive brand voice and feel.
What's my secret?
To move people, I use storytelling practices.
That's where I fuse the science of marketing with the enchantment of stories to make your idea, brand and company engaging and memorable – bringing your brand to life. RANGE OF SERVICES
- Brand copywriting | Journalism – story crafting, ghostwriting and taglines
- Content Creation – custom magazines, blog posts, articles, ebooks, case studies, white papers, websites
- Publications | Magazines – newsletters, brochures, selling material, presentations, message weaving
- Branding | Consulting – brand voice, brand story crafting, submissions, mission statements, reports, proposals, tenders
- Editing | Wordsmithing – you write; I craft, polish and finesse
Why use stories?
Using storytelling practices makes your brand more moving, enchanting and memorable.
Great stories transform and inspire people. They turn cynics into believers, move hearts and minds, and amplify your brand personality, values and promise in a very real way. People buy into your narrative – your brand – and the products that go with them.