Great copy persuades. Great copy tells stories. Great copy sells.
What you say, how you say it, and then in turn what your audience sees, hears and thinks when you say it – that’s great copy.
Creating a story is the first step to selling your ideas, products and services with power, persuasion and charisma. People want to be moved and inspired. They want to believe in something. Make them believe in you or your product with a strong story.
Don’t just tell the facts. Tell a story instead. People buy a story.
Word Swords can create that story.
We paint word pictures. We craft brand, idea and product stories that sell …. and it’s stories (not ideas, features or benefits) that are spread from person to person.
We handcraft persuasive writings that inform, inspire and sell ideas, products and services - that create customer devotees.
Don’t have copy that just delivers information. Have copy that’s intended to create a story, an experience of your product or service – one that leaves the reader inspired to buy.
The reason things taste better, sound better, look better and feel better is that people believe they should. They BELIEVE the story that goes with them.
If you’re passionate about your work and you need help creating and writing your story, we’d like to hear from you.
Every business has a story.