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Great words WIN. Great words WOW. Great words WOO.


Moving hearts, minds and actions,

my writing is specialised – for business, marketing and brands.

Through pixel and print your idea, brand or company becomes more memorable and valuable.

You become captivating, fascinating and enthralling

How? Every day I help businesses define, develop and deliver their brand language and voice – creating content and stories – that position and build their brand. It's all handforged to move – winning, wowing, wooing people.

brand story crafting

brand voice writer

brand journalist and copywriter

I call it storiential writing - experiences told through stories.

It's writing that works for business, marketing and branding with

messages that position, tell stories and persuade, not push.


What's my secret?


To move people, I use storytelling practices.

I unpack your brand story, voice and purpose; then copywrite persuasive narratives specifically for you.

That's where I fuse the science of marketing with the enchantment of stories to make your idea, brand and company engaging and memorable – bringing your brand to life.


  1. Brand copywriting | Journalism story crafting, ghostwriting and taglines
  2. Content Creation – custom magazines, blog posts, articles, ebooks, case studies, white papers, websites
  3. Publications | Magazines – newsletters, brochures, selling material, presentations, message weaving
  4. Branding | Consultingbrand voice, brand story crafting, submissions, mission statements, reports, proposals, tenders
  5. Editing | Wordsmithing – you write; I craft, polish and finesse  

I use a pen for a sword ...

to help you win with purpose and passion, not push.


Why use stories? 

Using storytelling practices makes your brand more moving, enchanting and memorable.

Great stories transform and inspire people. They turn cynics into believers, move hearts and minds, and amplify your brand personality, values and promise in a very real way. People buy into your narrative – your brand – and the products that go with them.


“We knew what we wanted to say, we just didn’t know how to say it. Di took our garbled ideas and turned them into language which represents exactly who we are."

~ Zen Digital Media Website design, development and social media management

Brand stories can convey causes, cultivate culture and create converts.

Businesses of all sizes from soloists to multinational companies and everything in-between hire me to create, craft and clean-up their brand stories.


"I would recommend her in a heartbeat to give your product or brand that extraordinary “something” required to stick out and grab your customers’ attention even in the most saturated markets. Genius!”

~ Adam Benson – Director – Arcanum Logic

If you’re passionate about defining, developing and delivering your brand voice and need a brand journalist, copywriting and publications specialist ...

let's work together.  


are shaped in the head and forged in the fire of experience

to win brand wars through passion and purpose, not push.

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Make your brand MEMORABLE
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