Great words persuade. Great words tell stories. Great words sell.
Great words move hearts, minds and actions.
The secret weapon, in moving people, is to use storytelling practices. That's where the science of marketing is fused with the enchantment of stories to make your idea, brand and company more memorable and engaging.
I call it storiential writing - stories told through experiences.
It's writing that works for business, marketing and branding with
messages that position, tell stories and persuade, not push.
What do I do?
Through pixel and print I’ll make your idea, brand and company more memorable and relatable.
- Copywriting – story crafting, ghost-writing and taglines
- Content creation – websites, blog posts, articles, ebooks, case studies, white papers, custom magazines
- Publications – plans, brochures, selling material, newsletters, message weaving
- Branding materials – taglines, brand stories, mission statements, reports, proposals, tenders
- Editing and proofreading – you write; I craft, polish and finesse Find out more View writing samples
WORD SWORDS is a bespoke copywriting service, where each piece of copy is handforged specifically for every project. There’s a no cookie-cutter attitude here. The words are shaped to win specific wars - to persuade, inform and inspire - while creating connections and devotees for your brand.
I use a pen for a sword ... to win with passion not push.
How do I do it?
I write persuasive narratives – brand stories – that will bring your brand to life.
Every day I help businesses define, develop and deliver their voice and create messages and publications that help position their brand.
Why use stories?
Using storytelling practices makes your brand more moving, enchanting and memorable.
Great stories transform and inspire people. They turn cynics into believers, move hearts and minds, and amplify your brand personality, values and promise in a very real way. People buy into your narrative, and the products that go with them.
“We knew what we wanted to say, we just didn’t know how to say it. Di took our garbled ideas and turned them into language which represents exactly who we are."
Zen Digital Media – Website design, development and social media management
Brand stories can convey causes, cultivate culture and create converts.
Businesses of all sizes from soloists to multinational companies and everything in-between hire me to create, craft and clean-up their brand stories.
"I would recommend her in a heartbeat to give your product or brand that extraordinary “something” required to stick out and grab your customers’ attention even in the most saturated markets. Genius!”
Adam Benson - Director – Arcanum Logic