Great words WIN. Great words WOW. Great words WOO.
Moving hearts, minds and actions,
my writing is specialised – for business, marketing and brands.
Impassioned businesses work with me to hand-forge their own distinctive brand language, messages and business stories ... ones that meaningfully show their deeper purpose and the legacy their brand is leaving.
I call it purposeful brand writing: experiences with your brand, told through meaningful stories that leave a mark. And as a corporate marketer-turned-copywriter, I understand branding, strategy and how to layer meaning ... without over-complicating things.
That means my writing isn’t fluffy or long, but it is very customised.
It builds layers of meaning and connection over time and shines its brightest for purpose-driven businesses that want a distinctive brand voice, personality and to mean something to their brand's 'right' people.
Di is a powerful writer who helped KENNARDS articulate its brand story and brand culture in a single tone-of-voice. She helped us bring to life our values with powerful story telling. The effect has been tremendous across the organisation, with our people now being connected with our brand, and our values.
A highly professional writer she has been great to work with and has made the marketing teams' job simple in creating great content for us to use across our marketing channels.
~ Manelle Merhi, Head of Marketing, Kennards Hire
Past projects: Managing editor & journalist for quarterly internal culture magazine, award-winning submissions/proposal writer, blog post writer, copy editor, proofreader
What's my secret?
To move people, I use storytelling practices
I help you unpack your brand story, voice and purpose; then write persuasive narratives specifically for you. That's where I fuse the science of marketing with the enchantment of stories to make your idea, brand and company engaging and memorable – bringing your brand to life.
What do I do?
- Brand copywriting | Journalism – brand story crafting, articles, ghostwriting, thought leadership posts and articles, taglines
- Brand Consulting – brand voice, brand stories, purpose-digging, mission statements, message weaving, strategy
- Content Creation – custom magazines, blog posts, articles, ebooks, case studies, white papers, proposals and submissions, websites
- Publications | Magazines – newsletters, brochures, selling material, presentations
- Editing | Wordsmithing – you write: I craft, polish and finesse