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Are You Tapping Into the X Factor? Why Generation X are the silent powerhouses

Are You Tapping Into the X Factor? Why Generation X are the silent powerhouses

Content + Strategy, Guest Writing

They’re the neglected middle child. You know, the one that gets overlooked for everything. If you’re not one yourself, then there’s probably one next to you… not that you’d notice. Caught between the Baby Boomers and the Millennials, Gen X is renowned for being...
Back to the Baby Boomers: Why going back in time is still a goldmine

Back to the Baby Boomers: Why going back in time is still a goldmine

Content + Strategy, Guest Writing

“Does she… or doesn’t she?” In the mid-50s, this legendary Clairol campaign was a breakthrough for the salon industry. It removed the stigma of colouring your hair, bankrolled the era of big business in salon services and catapulted women into the box seat...
The M&M Method of Marketing – Which generation are you targeting?

The M&M Method of Marketing – Which generation are you targeting?

Content + Strategy, Guest Writing

It’s nothing new… you’ve done it for years. Hmm? You know, separate them into colours, so you can enjoy their similarities. Of course we’re talking M&M’s, those best-selling crunchy coated chocolates that disappear quicker than your waistline expands. But what do...
What’s Baked into Your Brand? Is it FAB?

What’s Baked into Your Brand? Is it FAB?

Content + Strategy, Copywriting

Baking benefits into your brand mix makes it magical. It’s actually almost alchemical. You put sticky spoonfuls of dough in the oven and you get warm, gooey cookies. Except … it’s not really magic, it’s science. Similarly, by baking benefits into your brand … it will...
If You Build Your Brand, Will They Come? Ask AIDA…

If You Build Your Brand, Will They Come? Ask AIDA…

Content + Strategy, Copywriting

Sometimes you can get a little too much sun, basking in the glory of building your brand. So much so, that you start hearing voices telling you “If you build it, they will come.” That line may have worked for Kevin Costner’s character in Field of Dreams, but...
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