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What Does ‘She’ Want? Products, service and spaces with an authentic female focus

What Does ‘She’ Want? Products, service and spaces with an authentic female focus

Content + Strategy, Guest Writing

Every woman’s life is a unique story. Yet her demands overlap, with her soul-sister’s. This final article in a 5-part series on the Power of the Female Economy, explains how women’s shortlist of product wants and needs, isn’t that complicated. It’s an obvious truth...
Why She Buys the Way She Buys: The female purchasing pattern, looks different to a man’s

Why She Buys the Way She Buys: The female purchasing pattern, looks different to a man’s

Content + Strategy, Guest Writing

Men and women differ. And their buying habits, are no different. Shopping is female. This fourth article in a series on the Power of the Female Economy, explains how women follow a spiral pattern when buying – that moves between logic and emotion. But wait, there are...
The Many Minds of Eve: Females think and buy, differently than men

The Many Minds of Eve: Females think and buy, differently than men

Content + Strategy, Guest Writing

Women and men are different. That’s obvious. But it’s the minutiae that counts. This third article in a series on the Power of the Female Economy, explains how women are as different psychologically as they are biologically, from men… which directly affects their how...
‘She’ Means Business: The purchasing power of the female economy

‘She’ Means Business: The purchasing power of the female economy

Content + Strategy, Guest Writing

It never fails to surprise me. Women make up just over half the world’s population and control well over half the spending, yet few businesses acknowledge them as the unequivocally dominant consumer force (and market) on the planet. This second article in a series on...
The Story of Our ‘Stuff’: How we bought our way into consumerism

The Story of Our ‘Stuff’: How we bought our way into consumerism

Content + Strategy, Guest Writing

The exact point at which people started buying and using stuff that they fancied, but didn’t need to survive, is vague.However, the consumerist life we’re now living is only the latest chapter of quite a long story. The first article in this series on the Power of the...
Undressing Victoria’s Secret Branding: Trading up to create a New Luxury brand

Undressing Victoria’s Secret Branding: Trading up to create a New Luxury brand

Content + Strategy, Guest Writing

Let’s uncover a few truths. Great lingerie can make a woman feel sexy. And you’ll pay (often a lot) to be part of that story. But it wasn’t always that way. A single brand elevated the price and position of intimate apparel, to unprecedented heights. Who was it and...
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