Writing style Archives

10 never-fail steps to powerful business writing

The rise in power of the digital world has both blessed and cursed communications. Now that written communication is so much easier and faster, increasingly people everywhere are writing both screen and paper-based communication themselves. This can be a...

Symbols and icons

Messaging/Copywriting, Storywork

Symbols are the language of the imagination. Their power lays in the ability to transcend the limitations of reason, communicating directly with the subconscious. Thinking about it, we should hardly be surprised by the power of symbols. You don’t need to be a...

Samurai editing and polishing

Messaging/Copywriting

Good writing isn’t done first time. Get the words on paper first and then see what you can do with them later. As the saying goes “write while drunk, edit when sober.” Impacting – that is what editing is all about. Editing your work multiple times (and not just...

The twenty word sentence

Messaging/Copywriting

As a magazine editor, the thing that constantly amazes me every day is the amount of words that some people can literally stuff into a single sentence to try and get their message across, when actually all it does is the exact opposite, and in most cases it confuses...

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