The 5-minute minimum viable story

The 5-minute minimum viable story

Content + Strategy

It’s easy to overcomplicate storytelling.   And that’s a shame because writing a story should be simple. We’ve all done it since childhood.   Everyone can write a story in five minutes. Yes, honestly it’s more than possible. It’s a certainty. I...
The [simple] story of a brand

The [simple] story of a brand

Content + Strategy

Once upon a time there was a brand. Its name isn’t important, but its story is…   The brand wasn’t magical, nor did it have special powers. But the brand did have a strong following, faith in itself and the role it played in lives. The brand wasn’t just the name...
What’s your point of view [POV]?

What’s your point of view [POV]?

Messaging + Voice

It’s often said that politics, religion and sex are the three things you should never bring up in conversation. Don’t worry. Seeing we’re meant to be having a conversation here, I’m not going to do that.   But I will ask you if you have a point of view. What do I...