What’s your creation story: everyone has one to tell

What’s your creation story: everyone has one to tell

What’s your birth story? Whether you tell it or not, you’ve got one. Actually you’ve got many. Here’s a first publishing (with some edits) of a normally exclusive newsletter post that deserves to be posted on the site:   And no, I don’t mean anything...
Why YOU need a story: for your personal branding

Why YOU need a story: for your personal branding

Once upon a time, story was banished from business. Then one day, a lone voice in the darkness – by this time now void of story and full of pitches instead – cried out “But people believe stories, not facts.” With this, a brilliant flash of light burst...
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