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Have content that carries your message — not just fills the feed
Reflects you.
Resonant.
Repeated.
Using your Golden Thread, we turn your work and thinking into recognisable, repeatable content that no on else can say or use.
(Or scroll to see what Golden Thread content unlocks)
Why this matters
Filling the feed isn’t the problem. It’s that your messaging isn’t being carried through your content.
The core your message is built on – the belief behind your work – is getting lost. It shows up in fragments, instead of a throughline that ties everything together. So what people are hearing, doesn’t match what you want them to feel.
And it isn’t a volume issue. It’s a resonance gap – between what you believe and how you show up. That’s what this retainer is built to close.
What we work on together
This isn’t content for content’s sake. It’s Golden Thread strategic content, designed to echo your message – consistently, clearly, and without you needing to reinvent the wheel every time.
We work together to:
- Translate your Golden Threas message into themes that reflect your perspective
- Shape content that supports your offers without sounding like a pitch
- Build repeatable language that feels true across every format
- Align what you say with what you want to be known for
It’s not a calendar. It’s content that carries meaning.
How it works
We meet once a quarter
A focused 60–90-minute session to reconnect your content to your message, your offers, and what your audience needs to hear next.
Before we meet, you reflect
A short prompt helps you surface what’s shifted – so we start sharp, not scattered.
Afterward, you get a tailored plan
You’ll walk away with a 30–90-day content guide: themes, repeatable phrases, CTA guidance, and offer alignment.
Between sessions, I’m in your corner
Light feedback and strategic input – just enough to keep things moving and aligned.
What you’ll get
This retainer gives you strategic continuity – not just more ideas, but aligned direction, phrasing, and planning that reflects your core message.
A quarterly 30–90-day content plan
Built from your Golden Thread: includes content themes, key angles, and editorial directions that reflect your belief and perspective.
Messaging tile highlights
Reusable phrases, hooks, and anchor language to carry your voice across platforms — repeatable without becoming repetitive.
Offer and CTA alignment
Direction on how to lead to your offers clearly and naturally – without defaulting to sales-y language or scattered calls to action.
Light async support between sessions
Strategic input, feedback, or refinement to keep you moving and in-message as ideas evolve or opportunities arise.
Let’s break it down
|
Deliverable |
What it gives you |
|---|---|
|
Quarterly strategy session |
A regular check-in to recalibrate and stay consistent |
|
30–90-day content strategy plan |
Clear editorial direction grounded in your message and perspective |
|
Messaging tile highlights |
Repeatable phrasing you can use across posts, emails, and intros |
|
Offer + CTA alignment |
Language that leads to your offer without losing tone or clarity |
|
Light-touch ongoing support |
Refinement, feedback, and nudges to keep you in message |
Workflow and timing (p/qtr)
|
Stage |
What happens |
Timing |
|---|---|---|
|
Reflection |
Client completes short prompt |
Start of quarter |
|
Strategy Session |
60–90 min call to plan themes + align content |
Week 1 |
|
Plan Delivery |
Content guide shared: themes, tiles, CTAs |
Within 3–5 days |
|
Ongoing Support |
Light-touch strategic feedback and phrase refinement |
Rolling, monthly |
Investment
This quarterly retainer is for those ready to maintain momentum – and keep their message consistent, throughout their content.
Starting at AU$2,350/mth+ GST (where applicable) = US$1,500/month
Includes quarterly strategy sessions, 30–90-day content planning, language support, and light ongoing feedback.
Ready to stay on message — everywhere?
You’ve done the work to find your belief. Now it’s about consistency.
This program helps your message gain momentum – and your content becomes recognisable and resonant. Smartly, not loudly.
Or start with this: what do you want to be known for?
(Or start with this asking yourself this question: What do you want to be known for?)
FAQs – still wondering?
Do I need to have worked with you before?
Ideally yes –this offer is built to extend the Golden Thread. If you haven’t done that work yet, we’ll start there.
What if I don’t post often – is this still worth it?
Yes – this isn’t about volume. It’s about strategic consistency wherever you do show up: your site, offers, outreach, or LinkedIn presence.
Is this content planning or content creation?
It’s strategy. You get themes, angles, CTAs, and repeatable phrases – but not full posts. You can implement yourself or bring in a writer.
Can I pause or adjust the retainer if things shift?
Yes – this is designed to support your momentum, not lock you in. We can adapt the cadence or pause as needed.
Hi!
I’m Di,
A messaging strategist, voice framer and long-time copywriter based in Sydney, Australia.
While I work with clients of all shapes + sizes, I’m ideal for growth-stage brands, founders and experts who are brilliant, but struggle to articulate their value, and growth-stage brands who are struggling to nail their message.
What have I done?
It’s not louder. It’s truer.
Usually, the best messaging and copy comes from a strong sense of personality – where people put more of themselves into their work, because they don’t want to been ‘like everyone else.’
Be that person. Let’s chat.