Planning Archives - WORD SWORDS

How well do you know KFC?

And no, I don’t mean the secret recipe of eleven herbs and spices. It’s just as delicious and finger-licking good, but plays more to your emotions than your tastebuds. I mean the KFC of copywriting. What is it? Most writers get the: K = KNOW. They may...

What’s your point of view [POV]?

Messaging/Copywriting, Storywork

It’s often said that politics, religion and sex are the three things you should never bring up in conversation. Don’t worry. Seeing we’re meant to be having a conversation here, I’m not going to do that. But I will ask you if you have a point of view. What do I...

The minimalist guide to sentences: 20 words or less

Messaging/Copywriting

Let’s call out the purple elephant in the room with you. Have courage, go on. You know – the one that’s taking up all that room, over there, on your page. It’s called long sentences. It happens. We all have occasion to feed the elephant at times. For...

The vomit first draft – with all its colourful content

Messaging/Copywriting, Storywork

You don’t need to know where you’re going, to start. And all good writing starts with less than good first attempts. That’s the way of writing. You just need to start somewhere. And by getting something – almost anything – down on paper (or pixel) the hardest...

Slimmer, sexier writing: when and how you want it

Messaging/Copywriting

The glossy magazines are full of advice on how to slim-down, sex-up and find the secret to a better life. There are also no-pill cures for ailments, you can melt away fat (sounds messy) and anti-age your mind (lobotomy maybe?). Wow. All of this, if you part with a few...

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