How well do you know KFC?

How well do you know KFC?

And no, I don’t mean the secret recipe of eleven herbs and spices. It’s just as delicious and finger-licking good, but plays more to your emotions than your tastebuds.     I mean the KFC of copywriting. What is it? Most writers get the: K = KNOW. They may...
What’s your point of view [POV]?

What’s your point of view [POV]?

It’s often said that politics, religion and sex are the three things you should never bring up in conversation. Don’t worry. Seeing we’re meant to be having a conversation here, I’m not going to do that.   But I will ask you if you have a point of view. What do I...
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