The 5-minute minimum viable story

The 5-minute minimum viable story

Storywork

It’s easy to overcomplicate storytelling.   And that’s a shame because writing a story should be simple. We’ve all done it since childhood.   Everyone can write a story in five minutes. Yes, honestly it’s more than possible. It’s a certainty. I...
The Pasta Lover’s Guide to Blogging

The Pasta Lover’s Guide to Blogging

Guesting, Messaging/Copywriting

Sometimes there’s nothing more comforting than a big bowl of pasta. There’s no logic to the addiction – it heals, fills and enraptures us with each mouthful. But that’s often the way with food that feeds our soul.     What has pasta got to do with blogging?...
Let it rest before you cut

Let it rest before you cut

Messaging/Copywriting

This week I tortured my husband, son and daughter. For 24hours. My alter-ego TDG – the domestic goddess – possessed me and I became a ruthless, territorial creature.   Even after they begged me repeatedly – each with their own heart-string tugging appeal –...
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