Guesting, Messaging/Copywriting, Storywork, Strategy
The Dark Knight. The Caped Crusader. The Winged Avenger. No matter the name, there’s no superhero like Batman. His origins are human and he has no superpowers, but he fights for what he believes and wins our hearts. So why do we love him? Simple. He knows his...
Guesting, Messaging/Copywriting
Sometimes there’s nothing more comforting than a big bowl of pasta. There’s no logic to the addiction – it heals, fills and enraptures us with each mouthful. But that’s often the way with food that feeds our soul. What has pasta got to do with blogging?...
Guesting, Messaging/Copywriting
The path to achieving blog mastery is not straight. Similarly, Zen cannot be explained in words. Much of it must be grasped through intuition, practice and then on to awareness. A Zen master inspires his student to do his best to discover a knowledge he already...
Guesting, Messaging/Copywriting
You’d think some ideas would have died by now, but they still live on in the minds of many. They’re undead ideas. The ones that just won’t die. They keep coming back again and again and again. And the grave they keep climbing out of is a zombie blog … so...
