Inch-by-inch your writing grows

Inch-by-inch your writing grows

Creativity, Messaging/Copywriting

He was dead. I was sure of it. It had been days – weeks really – with no movement, change or sign of transformation.   His body was swathed in an unearthly grey fur wrap that had remained motionless for weeks. You see, lately we gained a new pet – Mr...
Empty bowl blogging: 3 small steps to achieving nirvana

Empty bowl blogging: 3 small steps to achieving nirvana

Creativity

Sitting at my keyboard today, my mind is empty.     The space inside is quiet. It’s dark and silent. Nothing. What am I to say? Nothing comes. Then, an image. A bowl. A  simple bowl. An empty bowl. A symbol, perhaps? But what does it mean? Empty space. An...
Are you driven by needs or wants and desires?

Are you driven by needs or wants and desires?

Messaging/Copywriting

When was the last time you read something – say an ad in a magazine, a few pages of a website, a Facebook page or even a billboard – and have been busting to go and do something about it? Hardly ever, probably.   Most of you will glance at it, maybe read it and...
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