Fascination Archives - WORD SWORDS

10 never-fail steps to powerful business writing

The rise in power of the digital world has both blessed and cursed communications. Now that written communication is so much easier and faster, increasingly people everywhere are writing both screen and paper-based communication themselves. This can be a...

Symbols and icons

Messaging/Copywriting, Storywork

Symbols are the language of the imagination. Their power lays in the ability to transcend the limitations of reason, communicating directly with the subconscious. Thinking about it, we should hardly be surprised by the power of symbols. You don’t need to be a...

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