Disruption Archives - WORD SWORDS

Rebuilding the ad break: more disruptive content marketing from LEGO brand

I’ve said before, that I love to play. And that telling a great story – especially a brand one – is an art. For me, the LEGO brand fuses those two loves with some of the most innovative and disruptive content marketing that’s going around today. If you...

8 essential ways to get at least one idea

Creativity, Strategy

You can learn why things are happening by being in conversations … and from listening very carefully. That’s where most of my ideas come from. But what about you? Where do you get ideas from? My marketing background and natural writer’s curiosity...

Want the 'Create Compelling Brand Narratives' EBook?

Understand the seven story building blocks used to create a brand narrative

Thanks for subscribing

And get tips in your inbox on strategy, story and meaningful messaging. Not too often, though...