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Luxury Branding and the Macaron Effect: Why we covet luxury and the way it makes us feel

Luxury Branding and the Macaron Effect: Why we covet luxury and the way it makes us feel

Content + Strategy, Guest Writing

A French macaron could be considered a luxury item. You choose to eat one, you don’t need to. They’re difficult to make – it’s practically an art. Perfect ones, are made by master pastry chefs, in specialist patisseries. Then there’s the way they make you feel – you...
History, Hallmarks and Habits of Luxury Brands: The iconic markings of great luxury brands

History, Hallmarks and Habits of Luxury Brands: The iconic markings of great luxury brands

Content + Strategy, Guest Writing

Since time immemorial, our attitude to gold and silver has been inexplicable. Of the 118 elements in the periodic table, both metals are chemically boring and have few special qualities. And yet… for the last 5,000 years they’re the ones we’ve tended to use for...
The Taylor Swift Method of Brand Domination

The Taylor Swift Method of Brand Domination

Content + Strategy, Guest Writing

She’s a branding superstar … dressed as a popstar. Why? Well it’s hard not to notice the impossibly perfect red lipstick. Then comes the obvious talent and fashionista looks. But it’s the loyal relationship she’s built with her fans, that makes her a brilliant...
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