The secret is … think first, write later

The secret is … think first, write later

The real secret of success in business writing happens before the first word reaches the page.   Nearly all commercial or business writing is aimed at causing a change of some type – in behaviour, attitude, perception or all three. To achieve this, writing is...
3 key emotions for persuasive writing

3 key emotions for persuasive writing

When planning your copy or persuasive writing, it’s imperative that you always look at it from the reader’s view.   Persuasive writing is not just about words. No writing is. It’s about communicating, and all that it involves. Communicating involves emotions. You...
The twenty word sentence

The twenty word sentence

As a magazine editor, the thing that constantly amazes me every day is the amount of words that some people can literally stuff into a single sentence to try and get their message across, when actually all it does is the exact opposite, and in most cases it confuses...
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