The secret is … think first, write later

The secret is … think first, write later

The real secret of success in business writing happens before the first word reaches the page.   Nearly all commercial or business writing is aimed at causing a change of some type – in behaviour, attitude, perception or all three. To achieve this, writing is...
Samurai editing and polishing

Samurai editing and polishing

Good writing isn’t done first time. Get the words on paper first and then see what you can do with them later. As the saying goes “write while drunk, edit when sober.”   Impacting – that is what editing is all about. Editing your work multiple times (and not just...
10 step writing method

10 step writing method

Why is beginning something so hard?   How many of us have sat knowing we should make a start on that thing to write, but seem unable to do it. Something stops us, dead. We’re frozen by inertia, and can’t begin. However, there’s nothing like a drop-deadline to...
Want the 'Create Compelling Brand Narratives' EBook?

Want the 'Create Compelling Brand Narratives' EBook?

 
Understand the seven story building blocks used to create a brand narrative

Thanks for subscribing

Pin It on Pinterest