10 never-fail steps to powerful business writing
The rise in power of the digital world has both blessed and cursed communications. Now that written communication is so much easier and faster, increasingly people everywhere are writing both screen and paper-based communication themselves. This can be a...
The secret is … think first, write later
The real secret of success in business writing happens before the first word reaches the page. Nearly all commercial or business writing is aimed at causing a change of some type – in behaviour, attitude, perception or all three. To achieve this, writing is...
Samurai editing and polishing
Good writing isn’t done first time. Get the words on paper first and then see what you can do with them later. As the saying goes “write while drunk, edit when sober.” Impacting – that is what editing is all about. Editing your work multiple times (and not just...
