10 step writing method

10 step writing method

Messaging/Copywriting

Why is beginning something so hard?   How many of us have sat knowing we should make a start on that thing to write, but seem unable to do it. Something stops us, dead. We’re frozen by inertia, and can’t begin. However, there’s nothing like a drop-deadline to...
Cinderella Starts Blogging

Cinderella Starts Blogging

Messaging/Copywriting, Strategy

You may well ask, “Why would Cinderella need to start blogging?”   There is a very good reason. Those of you that know me (and my story so far) will perhaps remember my ‘Cinderella Story’ email last July. It mentioned glass slippers, a new dress and a fabulous...
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