Samurai editing and polishing

Samurai editing and polishing

Messaging/Copywriting

Good writing isn’t done first time. Get the words on paper first and then see what you can do with them later. As the saying goes “write while drunk, edit when sober.”   Impacting – that is what editing is all about. Editing your work multiple times (and not just...
10 step writing method

10 step writing method

Messaging/Copywriting

Why is beginning something so hard?   How many of us have sat knowing we should make a start on that thing to write, but seem unable to do it. Something stops us, dead. We’re frozen by inertia, and can’t begin. However, there’s nothing like a drop-deadline to...
Cinderella Starts Blogging

Cinderella Starts Blogging

Messaging/Copywriting, Strategy

You may well ask, “Why would Cinderella need to start blogging?”   There is a very good reason. Those of you that know me (and my story so far) will perhaps remember my ‘Cinderella Story’ email last July. It mentioned glass slippers, a new dress and a fabulous...
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