Content creation Archives

Ghostwriter vs Copywriter vs Content Writers: The Differences

Every zebra is different. Across all three species, no two patterns are the same. And it’s those nuanced differences that allow zebras to recognise each other: Stripes are their calling card. Similarly, ghostwriters, copywriters and content writers have...

The Taylor Swift Method of Brand Domination

Guesting, Messaging/Copywriting, Strategy

She’s a branding superstar … dressed as a popstar. Why? Well it’s hard not to notice the impossibly perfect red lipstick. Then comes the obvious talent and fashionista looks. But it’s the loyal relationship she’s built with her fans, that makes her a brilliant...

Batman Branding for Remarkable NFPs – Part 1: Rediscovering the WHY of Your Brand

Guesting, Messaging/Copywriting, Storywork, Strategy

The Dark Knight. The Caped Crusader. The Winged Avenger. No matter the name, there’s no superhero like Batman. His origins are human and he has no superpowers, but he fights for what he believes and wins our hearts. So why do we love him? Simple. He knows his...

Rebuilding the ad break: more disruptive content marketing from LEGO brand

Messaging/Copywriting, Storywork

I’ve said before, that I love to play. And that telling a great story – especially a brand one – is an art. For me, the LEGO brand fuses those two loves with some of the most innovative and disruptive content marketing that’s going around today. If you...

Digital storytelling

Storywork

Stories are valuable, magical and timeless. This is especially the case when educating, inspiring and persuading people. Even in the digital world. They tap into our subconscious mind and emotions, and they provide mind-food; for people to consider, ruminate...

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