What’s your birth story? Whether you tell it or not, you’ve got one. Actually you’ve got many. Here’s a first publishing (with some edits) of a normally exclusive newsletter post that deserves to be posted on the site: And no, I don’t mean anything...
We were peppered with sweat and sand as the sun set on another perfect summer’s day. Proudly we stepped back to admire our work. A castle of sand patterned with moats, turrets, windows and a cavalcade of towers casting eerie shadows – it was a tribute to our...
At first there was nothing. Then there was something. In between, there was immense pressure … and the big bang. That’s the way the universe sprang into existence. The consumption bang At first, you took only what you needed to survive and could personally use. Then...
And no, I don’t mean the secret recipe of eleven herbs and spices. It’s just as delicious and finger-licking good, but plays more to your emotions than your tastebuds. I mean the KFC of copywriting. What is it? Most writers get the: K = KNOW. They may...
Killing two birds with one stone. Two peas in a pod. Two of a kind. Two-faced. Two-cents-worth. The list goes on and on of idioms about the word two. I constantly have to look up the meaning of mathematical terms for my kids (don’t know why they’re not...
