Branding Archives - WORD SWORDS

Every Brand Needs a Genesis Story

Much has been written about the importance of brand storytelling and how the stories surrounding a brand, can either make it, or break it. Nowhere does that ring truer than for those brands driven by a purpose or ideal greater than themselves and their own...

B Corps Putting Belief, Above Profit

Content + Strategy

There’s a new sort of caring sharing change-making company, that’s gathering momentum, worldwide. Dedicated to achieving a higher purpose and striving to be the best for, not in the world, the B Corporation movement is working to redefine business success – as...

Too Much Choice Leads to Nothing

Content + Strategy

You’re stuck. By too much choice. And it’s bad for you. Is that statement right, or wrong? Maybe. Or maybe not. Feeling conflicted? That’s highly likely. Your mind’s now swimming and you’re considering whether you really have time to read this article and...

What does ‘she’ want? Products, service and spaces with an authentic female focus

Content + Strategy, Guest Writing

Every woman’s life is a unique story. Yet her demands overlap, with her soul-sister’s. This final article in a 5-part series on the Power of the Female Economy, explains how women’s shortlist of product wants and needs, isn’t that complicated. It’s an obvious...

Why She Buys the Way She Buys: the female purchasing pattern, looks different to a man’s

Content + Strategy, Guest Writing

Men and women differ. And their buying habits, are no different. Shopping is female. This fourth article in a series on the Power of the Female Economy, explains how women follow a spiral pattern when buying – that moves between logic and emotion. But...

The Many Minds of Eve: females think and buy, differently than men

Content + Strategy, Guest Writing

Women and men are different. That’s obvious. But it’s the minutiae that counts. This third article in a series on the Power of the Female Economy, explains how women are as different psychologically as they are biologically, from men… which directly affects...