The [simple] story of a brand

The [simple] story of a brand

Storywork, Strategy

Once upon a time there was a brand. Its name isn’t important, but its story is…   The brand wasn’t magical, nor did it have special powers. But the brand did have a strong following, faith in itself and the role it played in lives. The brand wasn’t just the name...
Storytelling from scratch: change your own story script

Storytelling from scratch: change your own story script

Storywork

There are stories everywhere. Big ones… small ones… old ones… new ones… and those yet to happen. Keep your eyes open and you can see them in the most unlikely places…     Every single scratch ticket is a story in itself. Just pay your money and try to win,...
What’s your creation story: everyone has one to tell

What’s your creation story: everyone has one to tell

Storywork

What’s your birth story? Whether you tell it or not, you’ve got one. Actually you’ve got many. Here’s a first publishing (with some edits) of a normally exclusive newsletter post that deserves to be posted on the site:   And no, I don’t mean anything...
What’s your point of view [POV]?

What’s your point of view [POV]?

Messaging/Copywriting, Storywork

It’s often said that politics, religion and sex are the three things you should never bring up in conversation. Don’t worry. Seeing we’re meant to be having a conversation here, I’m not going to do that.   But I will ask you if you have a point of view. What do I...
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