Guesting, Messaging/Copywriting, Storywork, Strategy
The Dark Knight. The Caped Crusader. The Winged Avenger. No matter the name, there’s no superhero like Batman. His origins are human and he has no superpowers, but he fights for what he believes and wins our hearts. So why do we love him? Simple. He knows his...
Guesting, Messaging/Copywriting, Strategy
A market-making merger has happened. You didn’t know? In the last of this Generational Marketing series, we go full circle and see how, instead of separating ageist cohorts, the emergence of Generation C binds generations together. Yes, that’s the...
Guesting, Messaging/Copywriting, Strategy
Move over. The Centennials are on their way. They’re WiFi enabled and unsurprisingly, in the not-so-distant future, they’ll be forcing brands and businesses to change their ways. Again. The fifth of this 6-part Generational Marketing series, highlights how the first...
Guesting, Messaging/Copywriting, Strategy
There’s almost an entire lexicon devoted to the Millennial generation However, one word stands out among the mostly negative things said about them: special. The fourth of this 6-part Generational Marketing series explains that despite all their narcissistic baggage,...
Guesting, Messaging/Copywriting, Strategy
They’re the neglected middle child. You know, the one that gets overlooked for everything. If you’re not one yourself, then there’s probably one next to you… not that you’d notice. Caught between the Baby Boomers and the Millennials, Gen X is renowned for being...
Guesting, Messaging/Copywriting, Strategy
“Does she… or doesn’t she?” In the mid-50s, this legendary Clairol campaign was a breakthrough for the salon industry. It removed the stigma of colouring your hair, bankrolled the era of big business in salon services and catapulted women into the box seat...
