Blog
WORD SWORDS Blog
WORD SWORDS blog is a collection of resources, articles and essays that explain messaging, voice, tone and content strategies that connect people to you and your brand, through a distinctive point of view or perspective.
Messaging & Voice
Copywriting
Content & Strategy
Useful Resources
Your Homepage Isn’t Converting – And Better Copy Won’t Fix It
A prospect lands on your homepage, spends eighteen seconds there, and leaves. Your page analytics say this scenario happened forty-seven times today. You've rewritten the copy twice. Hired someone to punch up the headlines. Every word is defensible. But those eighteen...
The Golden Thread Makes Your Messaging Scalable, Sellable & Stickable
Most brand messaging doesn’t have a solid structure to follow. What they’re missing isn’t more polish – it’s a system. A way of holding their ideas, positioning, and presence together so that everything speaks from the same core. Not through repetition, but through resonance. The Golden Thread is that structure, and system.
Loudness Isn’t Memorable – Messaging Clarity Is
For anyone who’s spent years developing their depth of thinking, skill, and experience, the frustration of not being seen becomes quietly maddening. You know what you do creates real change. You’ve seen it, again and again, in the lives of your clients. And yet, when...
Latest Articles
Every Brand Needs a Genesis Story
Much has been written about the importance of brand storytelling and how the stories surrounding a brand, can either make it, or break it. Nowhere does that ring truer than for those brands driven by a purpose or ideal greater than themselves and their own success....
B Corps Putting Belief, Above Profit
There’s a new sort of caring sharing change-making company, that’s gathering momentum, worldwide. Dedicated to achieving a higher purpose and striving to be the best for, not in the world, the B Corporation movement is working to redefine business success – as a force...
5 Flavours of Lip-Smacking Content
Ice cream is loved the world over. It’s a special treat, comfort food and a memory maker… Just the thought of it fills us with so much feel-goodness, that we can’t help but say 'Mmm'. Now hold onto that feeling, because that’s exactly what great content should do for...
Too Much Choice Leads to Nothing
You’re stuck. By too much choice. And it’s bad for you. Is that statement right, or wrong? Maybe. Or maybe not. Feeling conflicted? That's highly likely. Your mind’s now swimming and you’re considering whether you really have time to read this article and find out...
What Does ‘She’ Want? Products, service and spaces with an authentic female focus
Every woman’s life is a unique story. Yet her demands overlap, with her soul-sister’s. This final article in a 5-part series on the Power of the Female Economy, explains how women’s shortlist of product wants and needs, isn’t that complicated. It’s an obvious truth...
Why She Buys the Way She Buys: The female purchasing pattern, looks different to a man’s
Men and women differ. And their buying habits, are no different. Shopping is female. This fourth article in a series on the Power of the Female Economy, explains how women follow a spiral pattern when buying – that moves between logic and emotion. But wait, there are...
(No pressure. Just to see whether we’re a fit.)
Ready when you are
Let’s chat. No pitch.
Just clarity, whether we start or plan your next steps.
