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WORD SWORDS Blog
WORD SWORDS Blog is a story-based collection of articles that teaches storytelling techniques, voice and tone strategies that connect people to you and your brand, through content.
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Featured Articles
Every Brand Needs a Genesis Story
Much has been written about the importance of brand storytelling and how the stories surrounding a brand, can either make it, or break it. Nowhere does that ring truer than for those brands driven by a purpose or ideal greater than themselves and their own...
5 Flavours of Lip-Smacking Content
Ice cream is loved the world over. It’s a special treat, comfort food and a memory maker… Just the thought of it fills us with so much feel-goodness, that we can’t help but say 'Mmm'. Now hold onto that feeling, because that’s exactly what great content should...
Too Much Choice Leads to Nothing
You’re stuck. By too much choice. And it’s bad for you. Is that statement right, or wrong? Maybe. Or maybe not. Feeling conflicted? That's highly likely. Your mind’s now swimming and you’re considering whether you really have time to read this article and find...
Latest Posts
Why She Buys the Way She Buys: the female purchasing pattern, looks different to a man’s
Men and women differ. And their buying habits, are no different. Shopping is female. This fourth article in a series on the Power of the Female Economy, explains how women follow a spiral pattern when buying – that moves between logic and emotion. But...
The Many Minds of Eve: females think and buy, differently than men
Women and men are different. That’s obvious. But it’s the minutiae that counts. This third article in a series on the Power of the Female Economy, explains how women are as different psychologically as they are biologically, from men… which directly affects...
‘She’ Means Business: the purchasing power of the female economy
It never fails to surprise me. Women make up just over half the world’s population and control well over half the spending, yet few businesses acknowledge them as the unequivocally dominant consumer force (and market) on the planet. This second article in a series on...
The Story of Our ‘Stuff’: how we bought our way into consumerism
The exact point at which people started buying and using stuff that they fancied, but didn’t need to survive, is vague.However, the consumerist life we’re now living is only the latest chapter of quite a long story. The first article in this series on the Power of the...
Undressing Victoria’s Secret Branding: trading up to create a New Luxury brand
Let’s uncover a few truths. Great lingerie can make a woman feel sexy. And you’ll pay (often a lot) to be part of that story. But it wasn’t always that way. A single brand elevated the price and position of intimate apparel, to unprecedented heights. Who was it and...
Luxury Branding and the Macaron Effect: why we covet luxury and the way it makes us feel
A French macaron could be considered a luxury item. You choose to eat one, you don’t need to. They’re difficult to make – it’s practically an art. Perfect ones, are made by master pastry chefs, in specialist patisseries. Then there’s the way they make you feel – you...
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