Your homepage is bleeding money. Quietly.
Not from bad design.
Not from weak strategy.
But because no one gets what you do.
If you’re still explaining it… it’s not working.
I rebuild the one message that really moves the needle: your homepage.
The Hero Sprint rewrites your home page, so buyers finally get it, your team stops winging it, and your GTM picks up speed.
(30-min Zoom to find your GTM drag)
Here’s where I come in
I fix the copy at the centre of your go-to-market: your homepage.
So it says…
• What you do
• Who it’s for
• And why they should care (fast)
No brand fluff.
No “our mission’ nonsense.
Just a message that clicks with buyers – and scales past you.
Still unsure?
Let’s look at the damage.
Your homepage is killing your growth
• It confuses smart buyers.
• It bores the ones ready to buy.
• It leaves your team guessing what to say.
• And it pulls you into every pitch or demo.
If your homepage can’t deliver your message, your pipeline can’t scale it. That’s what I fix with the Hero Sprint.
(30-min Zoom to find your GTM drag)
Messages created for…
What you’ll walk away with from the Hero Sprint
A homepage hero message that finally clicks with buyers – and works without you there to explain it.
1. Homepage key message rebuild
Clear homepage hero section: what you do, who it’s for, and why they should care.
2. High-converting copy
Finished homepage hero, problem, and solution copy that hits fast – headline, body copy. Clear, usable, and ready to paste into your site.
3. Micro copy library
A reusable library of micro copy that pulls the thread of your core message – what you do, who it’s for, why they should care – through everything your team does, says and creates. Use it for consistency in CTAs, product blurbs, social media, emails, call scripts, sales decks and promo banner ads.
4. Positioning + POV mini-canvas
A sharp, ingle statement that makes you the obvious choice (not the safe one), with supporting pillars that show how you see the problem differently, and the change you’re here to create.
5. Team-ready message
A single, message your team can run with across sales, outbound, and demos – so you stop being the translator.
Optional add-ons
• Expanded messaging and copy for decks, content, or other pages
• Message aligned long-form content
• Light homepage structure overview: flow/logic, CTAs, social proof
• Copy for product blurbs, benefit bullets, and conversion CTAs
Everything produced is powered by your Golden Thread = your message, consistently pulled through everything that matters for your GTM success.
The right message changed everything
I worked with Di on my start-up, before we launched. The results were nothing short of jaw-dropping.
In our first 7 days, we signed on almost 2000 new customers, using only one image and the words she so effortlessly put together in our social media campaigns – a testament to her undeniable talent. Imagine that: just a couple of sentences can deliver such big results.
Amazing.
I loved working with Di. She’s organised, efficient and was instrumental in helping us tell the new Enabld brand and product story, in a way that truly set us apart. The business had embarked on a complete brand refresh with new content, brochures, website and presentations for a variety of audiences. Everything Di created was delivered to a very high quality, first time, every-time. I’m really looking forward to working with Di, on our next project.
As a solopreneur and founder, the great thing about working with Di is that she helps you think through a structured framework of what your key messages should be. When you start a business, there’s a natural process of brainstorming as you try to figure out how you can be lots of things to lots of people and in that process, it can be hard to find messaging clarity. Di can help you face your market with consistency and a strong and clear message.
What happens when you say ‘Yes’
We fix the message that sells. Here’s how
Step 1: You book and pay. I send an intake-context form.
You share some context – site stats, pitch, goals, what’s working (or not). I use that to dig into your current materials and competitors.
Step 2: Message + positioning audit
I review your site, GTM materials, and any qual and quant data.
You’ll get a short insight doc showing where your message breaks – and what needs fixing.
Step 3: Two working Zoom sessions (60 mins each)
• First, we sharpen your core messaging and POV.
• Second: We map the homepage hero, problem and solution flow
Step 4: Copy + positioning
You get paste-ready homepage copy: hero, problem, solution
Plus, a positioning doc/canvas with your angle, POV, and what sets you apart
Step 5: You’re done
Your team gets the message. Your site converts faster. You get out of pitch-and-explain mode.
Timeline
Two working weeks from return of intake form, to delivery
What you need to do
Give me access to materials and stats, input at the working sessions, review the copy, approve it and hand it to your design/web team.
Everything produced is powered by your Golden Thread = your message, consistently pulled through everything that matters for your GTM success.
(30-min Zoom to find your GTM drag)
Real results from real work
Di has a knack for helping brands. Our personality and brand TOV needed to be true to who we are as people and how we present ourselves, and Di absolutely nailed it. She’s a rare gem, who’s able to think strategically about a brand and its business requirements and deliver what you need at an exceptionally high standard – on brief, on time, every time.
Di is a powerful writer who helped Kennards Hire articulate its brand story and brand culture in a single tone-of-voice.
She also helped us bring to life our values with powerful storytelling. The effect has been tremendous across the organisation, with our people now connected with our brand and our values.
Investment: The Hero Sprint
AU $2,000 + GST (one-time payment)
For early- and growth-stage teams who need to stop explaining what they do – and start pulling buyers in.
What you get from the sprint:
• A rebuilt homepage message that clicks in 5 seconds
• Problem/solution copy that earns action
• A reusable micro copy library for product, marketing and sales use
• A sharp, differentiated positioning angle
• A team-ready message so you’re not the translator anymore
Turnaround: ~ 2 working weeks from intake return to final delivery
Includes 2 rounds of revisions (one mid-stage, one final polish)
Add-on Options (priced separately)
Each of these can be added into the sprint, or after, as needed.
Find out more about add-ons on the Services page »
(30-min Zoom to find your GTM drag)
What it’s like to work together
Hi! I’m Di
A long-time messaging and copywriter based in Sydney, Australia.
While I work with clients of all shapes + sizes, I’m ideal for people who are brilliant, but struggle to articulate their value, and early- to growth-stage brands who are struggling to nail their message.
You’ll find I’m fast, clear, and low on fluff.
I don’t over-engineer – I cut to the heart of your message so your GTM can run on its own.
Why (work with) me
• I’ve helped countless engineering-led, early- and growth-stage founders – people who get their product deeply, but struggle to explain its value to market. Together, we’ve turned complexity into clarity that converts.
• I’ve seen teams muddle language across homepage, decks, LinkedIn, outbound, content… but I build a single voice that echoes consistently.
• Once, I was that founder too – with clever ideas locked in internal logic until the obvious escape was… simple words that land. My 20+ years in marketing, agency, and strategic copywriting has taught me how to make messaging tangible and usable.
You’ll love working together if you
• Are done being the explainer-in-chief. Your homepage should speak for itself.
• Want clean, fast copy – not a word salad that flatters your product and fails your buyer.
• Believe your GTM should run on its own, if your message is clear.
The right message changed everything
As a Founder, I couldn’t be happier with her work. She gets it. She responds quickly to emails. And she delivers on time and within budget. Pricey? Not to me. Worth it? Totally.
Di helped me work through the founder’s dilemma of explaining the value-add of a new category of services and products. Her guidance simplified our messaging and improved its clarity and consistency for a wide range of stakeholders. If you partner with her, expect to be challenged and see excellent results.
…this has to be the first time I have ever read anything from an agency or copywriter that made so much sense! Well done! I love it.
(30-min Zoom to find your GTM drag)
FAQs
Still have questions? Good. You should.
Here’s what founders usually ask before they book.
Do you work with early-stage teams?
Yes – if you’re selling something real and ready.
I work with technical founders and early- to growth-stage teams who know their product has value… they just can’t get the words to land yet.
Is this just copy, or strategy too?
It’s both.
You don’t just get words – you get sharp positioning, a clear POV, and a message that scales.
The copy only works because the thinking underneath is solid.
What happens after we finish the sprint?
You keep everything.
Your team runs with the message across sales, content, and product. If you want to expand into decks, content, or the rest of the site, we can build that next – fast, and with zero guesswork.
What if we don’t like the first version?
You get 2 free revision rounds – one mid-sprint, one final polish.
That’s baked in. This isn’t a one-and-done draft. It’s a process that sharpens your message until it hits.
Can we skip the live review and go straight to booking?
Sure. The live review is for your clarity – not mine.
If you’re already sold, just say so and I’ll send the booking link.
How does payment work?
Simple: AU $3,000 upfront.
Add-ons » are quoted and billed separately.
Real results from real work
When we rebranded to create Tandem, we wanted a voice that demonstrated our culture of having fun and breaking the mould. Di created this for us. She helped draw out our unique personality and in collaboration with our strategy and design partners, delivered a fresh new identity through our website, executive profiles as well as other collateral. Di has a way of listening to a brief and translating it into a story that’s engaging and resonates.
Di ‘s ability to understand our business and the human values of the brand, and to then be able to package that up into compelling brand narrative is second-to-none. She’s a gifted wordsmith that always surprises me with her clever turn of phrase.
I’ve worked on a wide variety of projects with Di and she’s never failed to impress me with her copywriting and understanding of how to persuade people. Di is phenomenal at creating a background story behind products to personalise them beyond anything we’ve been able to do ourselves. She gets right into the products “soul” and makes our customers feel passionate about our products.
Your homepage is leaking money.
Let’s fix that – fast.
Buyers should get it in 5 seconds flat, otherwise you’re bleeding leads.
(30-min Zoom to find your GTM drag)
OR… skip the review and book a Hero Sprint
