One of the cardinal rules of copywriting is 'show don’t tell'
That's true whether you’re writing a brand story, tender or website. So instead of me telling you about my work, have a look for yourself. Below, there are samples of my brand, marketing, feature article writing and editing work.
The lists below represent a small portion of past projects.
However, if you're short on time, there's also a quick summary of my work on my Contently storyboard - just click on the image below, for a little side trip...
Or, if you don't see a sample relevant to your own project request, feel free to contact me and I’ll privately send you suitable samples that are available (i.e not ghostwritten or under non-disclosure agreements).
Brand Journalism: Custom Magazines, Newsletters (internal, external, pixel, print)
The Kronicle - Kennards Hire
28 page, A3, 4-colour magazine, printed quarterly. Contracted as the Managing Editor & Brand Journalist for the internal (culture) publication - The Kronicle.
This custom magazine cultivates and reinforces the company culture as well as sharing company, people and customer stories.
UltraFIT Magazine & Accelerate Magazine (Jetts Fitness)
Senior Editor & writer for UltraFIT magazine (bimonthly) 2010-2011. This national (print) magazine targeted personal trainers, fitness instructors and the fitness industry.
The magazine also produced a custom (white label) magazine, Accelerate, for all Jetts Fitness Centres.
Brand Relaunch Materials
Print Postcards & E-Newsletters
E-Newsletters - various clients
Print Newsletters - various clients
Guest Articles & Posts: published under own name
Series of three Branding articles published on Community Services Industry Alliance (CSIA):
April 2017 - Batman Branding for Remarkable NFPs - Part 3: Evolving Your NFP Brand? Build Your Brand Mythos
March 2017 - Batman Branding for Remarkable NFPs - Part 2: Know What’s at Risk for Your NFP Customers
February 2017 - Batman Branding for Remarkable NFPs - Part 1: Rediscovering the WHY of Your NFP Brand
Ghost Writing: Articles (print and digital), Blog Posts, Books - published under client's name
Mar/Apr 2017 - The Millennial Motherlode: Gen Y are the new money-makers
Sept/Oct 2016 - M&M Marketing: Which generation are you targeting?
May/June 2016 - Undressing Victoria: Trading up to create a New Luxury Brand
Jul/Aug 2015 - What’s Baked into Your Brand? Is it FAB?
May/Jun 2015 - If Your Build Your Brand, Will They Come? Ask AIDA...
Sept/Oct 2014 - Friends or Soul-mates? Finding your perfect brand partner
May/Jun 2014 - The LBD of Branding:Packaging that walks your talk
Mar/Apr 2014 - Brand Demand:Creating the Holy Grail
Nov 2014 - Are Your Clients Sticky?
Magazine Articles: published under own name
Blog Posts: published under own name
RedBalloon - Suite of twelve B2B articles across three topics
Recognition & Rewards:
Incentives and Referrals:
WORD SWORDS - Regular blog posts
Write To Done - Guest post: Why Copying Inspires Creativity August 2011
Judy Lee Dunn (formerly Cat's Eye Writer) - Guest post: Zombie Blogs: How Dead Ideas Walk Among Us September 2012. Ranked in Top 10 blog posts of 2012 for the site. Ranking plotted on the more important reader behaviours: pageviews, unique page views, unique visitors, social shares and average time on page.
For Bloggers By Bloggers - Guest posts: The Zen of blogging: 10 ways to simplify your struggle for mastery August 2012, The Pasta Lover's Guide to Blogging November 2012
Mouths of Mums - Guest Post Series: Mummy Blogging 101: Try it, it’s addictive 2012, Mummy Blogging 101: 5 fundamentals of setting up house 2012, Mummy Blogging 101: Getting your writing mojo on 2012, Mummy Blogging 101: Write a blog post that stinks ... 2012, Mummy Blogging 101: 5 free image sites to help tell your story, legally! 2012, Mummy Blogging 101: The ABC's of writing a blog post 2012, Mummy Blogging 101: Steal time from your BFF [or anyone] 2012, Mummy Blogging 101: 21 ways that you’re not starting 2013,
Sales/Lead Generation Pages & Campaigns:
Long Form Sales Page
Group Salon Sales Coaching Program - Copywrite long form sales page
How to Launch a New Product - Copywrite long form sales/landing page.
Sales Funnel - digital
Shead Property - Write copy for three sales funnel (lead generation) emails designed to help progress the customer from enquiry/lead through prospect to a property listing.
Sales Funnel - print
Shead Property - Write copy for one sales letter designed to soft sell 2014 achievements and help progress the customer from lead through prospect to listing in 2015.
Award Submissions: published under client's name
Kennard Family - Submission for the 2014 Distinguished Family Business Australia Award
Winning submission - August 2014
Lauded by the judges as being ‘the best’ submission they’d ever seen
The submission was planned, researched, written, edited and proofed
David Green, a partner at Deloitte and one of the three independent judges, didn’t hesitate in saying “The submission was first class – there’s no question. It was very engaging, very extensive and demonstrably assisted the judges in understanding the Kennard story.”
Tenders: confidentiality agreements apply
Metro Bussing Services Tender (2014): Transdev NSW - Tender Writing - specifically the Business Plan component
Energy Australia Network Transmission Alliance (2010) : Conneq Alliance - CV Writing
Regional Rail Link (RRL) Project WP-E EOI (2010): John Holland - CV Writing
Perth City Link Rail (2010): John Holland & GHD - CV Writing
Hire Industry: Kennards Hire - relaunching mid 2016 - copywriting content, scoping (corporate pages) site plan
Real Estate: Shead Property - Copywriting content, positioning, brand story creation
Bridal: Ribbons Bridal & Couture - Copywriting of all content
Home Automation: Intelligent Control Systems - Copywriting of all content
Sales Training & Business Coaching: The SALES CATALYST - Positioning, copywriting of all content, scoping of site requirements, site map design and WordPress updating
Removalist: Be There Removals - Tagline, positioning, copywriting of all content, scoping of site requirements, site map design
Accounting and Bookkeeping: S&E Business Services - Copywriting of all content
Body Care Products: Duby n Loz - Tagline, positioning and copywriting of all content
Photography: Vicki Huston Photography - Positioning and copywriting of all content
Alternative Therapies: Northern Beaches Meditation Centre - Positioning and copywriting of all content
Writing: WORD SWORDS - I designed my own site map, created, wrote and posted all the content (so I'm also a bit handy at updating web content and blogs on WordPress)
Publishing: FITmedia - Brand positioning, copywriting of all corporate content
IT: SEERvey - Brand postioning copy for launch site
Exhibitions & Events: Expertise Events - 2008 - Part of corporate rebranding and repositioning: Original site map design/creation and copywriting of all corporate content; numerous recent updates excluded
Editing/Sub-Copy Editing, Proof Reading:
The Kronicle - Qtrly internal print publication, Kennards Hire
UltraFIT Magazine - Senior Editor, Copy Editor & Proofing/All issues from 2010-2011 - View Cover
Oxygen Magazine - Copy Editor & Proofing - View cover
Fat Loss Special Magazine - Copy Editor & Proofing/Annual Issue Sept 2010 - View Cover
Arnold Collector's Edition - Copy Editor & Proofing/Nov 2010 - View Cover