Samples

One of the cardinal rules in copywriting is ‘show don’t tell.’

This is true whether you’re writing a marketing communication piece, annual report or website. So instead of me telling you more about my work, have a look for yourself.

Here you will find examples of my business, marketing, feature writing and editing work.

These represent a small portion of past projects.

If you do not see a sample relevant to your own project request, please feel free to contact me. I’ll privately send more suitable samples that are appropriate (not ghostwritten or under non-disclosure agreements) and available.

Rebranding/Storytelling:

Expertise Events – Rebranding 2008

Articles:

UltraFIT Magazine- articles, features, interviews and reviews. Online portfolio

UltraFIT Magazine – May/June 2011 – 5 Tibetan Rites. View pdf

UltraFIT Magazine – Mar/Apr 2011 – Excessive Blogging Disorder. View pdf

UltraFIT Magazine – Jan/Feb 2011 – Profile/Feature Story – Felicity Abram. View pdf

UltraFIT Magazine – Nov/Dec 2010 – The Reebok Journey. View pdf

UltraFIT Magazine – Nov/Dec 2010 – 26 Fashion Statements. View pdf

UltraFIT Magazine – Nov/Dec 2010 – Book Review/Planet Obesity. View pdf

Editing/Sub-Copy Editing, Proof Reading:

UltraFIT Magazine – Senior Editor, Copy Editor & Proofing/All issues from May 2010-current – View Cover pdf

Oxygen Magazine – Copy Editor & Proofing – View cover pdf

Fat Loss Special Magazine – Copy Editor & Proofing/Annual Issue Sept 2010 – View Cover pdf

Arnold Collector’s Edition – Copy Editor & Proofing/Nov 2010 – View Cover pdf

Websites:

Removalist: Be There Removals – Tagline, positioning, copywriting all content, scoping of site requirements, site map design.

Accounting and Bookkeeping: S&E Business Services – Copywriting all content.

Body Care Products: Duby n Loz – Tagline, positioning and copywriting of all content.

Photography: Vicki Huston Photography – Positioning and copywriting of all content.

Alternative Therapies: Northern Beaches Meditation Centre – Positioning and copywriting of all content.

Writing: Word Swords – Of course we designed our own site map, wrote and created all the content as well as posted all the images (so we’re also a bit handy at updating web content and blogs on WordPress).

Publishing: UltraFIT Magazine – Scoping of site requirements, site map design, brand positioning, copywriting of all branded content.

Publishing: FITmedia - Site map design, brand positioning, copywriting of all branded/corporate content.

IT: SEERvey – Brand postioning copy for beta-test launch site.

IT: Cauldron – Brand positioning copy for beta-test launch site.

Exhibitions & Events: Expertise Events - 2008 – Part of corporate rebranding and repositioning: Original site map design/creation and copywriting of all corporate content; numerous recent updates excluded.