How a USP makes your business different

By Di Mace, on May 18th, 2011
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Every business has something unique or original about it. The challenge is identifying and building on that thing to make you different from the rest.

There’s an old advertising formula that may help you focus on what is unique about your product, service or business. It’s a perfect way to communicate effectively in an overcrowded . . . → Read More: How a USP makes your business different

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A Cinderella story for you…

By Di Mace, on January 28th, 2011
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From: Di Mace Sent: Sunday, 11 July 2010 1:06 PM Subject: A Cinderella Story for you …..

Remember how Cinderella got a new dress, a great ‘do’ and those fabulous glass slippers … as well as living happily ever after? Well that’s what will (hopefully) now happen here.

It all started with an epiphany a . . . → Read More: A Cinderella story for you…

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So who are you reading you may wonder?

I'm Di Mace. I am a spinner of gold from the straw at hand; a business writer, thinker, blogger, storyteller, believer in the impossible, darer, re-inventor, idea starter, learner and searcher for the perfect pencil case.

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