Story-based copywriting builds and creates connections
Those connections are based on empathy and meaning.
But story-based copywriting isn't like normal writing. It's heartfelt writing that persuades... so your customers feel inspired or moved to do business with you.
It's writing that enchants your customers - winning, wowing and wooing them - while also building your brand, showing its meaning and sharing its purpose
That doesn't mean it's fluffy or long. Great brand copywriting is short, simple and swallowable ... so that it's easily understood, actioned and shared.
Over time, meaningful branded content can tell the whole story of a brand.
It's simply the craft of using story-based content to make a brand more human and accessible so your customers can relate to you.
It is transparent, honest, informative and engaging.
Meaningful branded content goes beyond product launches and sales results to tell stories about a businesses' purpose, beliefs, values, industry, visionaries, customers, suppliers, communities and even its struggles. It's centred on your culture, customers and core values.
"WORD SWORDS reviewed my marketing materials with a fresh set of eyes and asked questions from the customers' perspective. This was terrific for honing and strengthening QT Communications' brand values."
Sue Nelson – Director, Quick Thinking Communications
"Di was proficient and professional in every way. A relief to find someone who could put into words what we couldn't."
Annette Hardwick - Director, Intelligent Control Systems
As a brand journalist, I'm also an alchemist.
I'll forge words that move your right people from chemistry into conversation, toward conversion. Then your most-likely-to-buy, will say an easy "Yes" to you.
My aim is to lay the groundwork for all your interactions and then over time build layers of meaning, in your own brand voice, into your actions and interactions.
Is my copywriting style for you?
I'll work with you to understand the style of your business and match it to your tone and brand voice — so your customers know (and feel) what they’re getting from you, by just reading your materials in print and pixel.
This formal style suits brand plans, tenders, reports, submissions, case studies, corporate materials, some publications and proposals.
It is generally used in most corporate style of communications, with the exception of companies where their brand voice is casual and personal.
This conversational, casual style suits blog posts, feature articles, newsletters, e-campaigns, websites and more personal forms of communication and messaging.
This style is now widely used across many business situations because of its ability to build a greater connection with readers.
Boiled down, what I do is create and connect messages to willing ears and eyes.
A few things I do:
Blog post writing
connect with readers
roadmaps to navigate
consistent messaging of the big idea
persuasive, inspiring and making money
direct and organised
in a storytelling style that's remembered
clear, concise and understandable
readable, skim-able and clickable
fixing, crafting and massaging
friendly, readable and interesting
Reports, proposals, tenders
win that pitch
memorable promises and messages
content that’s punchy
All my copy is hand forged specifically for you; taking a bespoke approach rather than a cookie-cutter attitude.
WORD SWORDS copy is written to help you add meaning to your branded content and to make things move - hearts, heads and hands - just through the power of words.
If you’re passionate about defining, developing and delivering your brand voice and need a brand journalist, copywriting & publications specialist ... let's work together.