I read a lot
Too much, me sometime thinks!
And there's always one thing for sure ... whether I've loved the book or not, I'll have an opinion on it, that I want to share. And so, these book reviews were born.
They cover marketing, writing, persuasion, creativity and business.
I don't review all the books I read (not enough time), but I do try to give you some honest thoughts about the ones that may:
- be of interest
- spark new ideas
- have useful information
- be right for you.
Hopefully you'll find something worthwhile or changing-making in this section.
So dig in ...
I help brands and businesses own their 'why' and share their purpose, through heartfelt, persuasive words.
As a story-based copywriter and marketer, I craft brand stories and meaningful branded content - around a company's culture, customers and core values.