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We’re born to create. Are you leaving something worthwhile?

By in Copywriting, Creative Life, Quirkies, Stories | 5 comments

Have you ever woken up in the morning and felt an ache inside?   A feeling that there’s something more you need to do? That you’re destined for something greater? So go do it. Make a mark. Or even … just begin.   But sometimes you need a kick-start. Here’s a few for you: What creative legacy do you want to leave? Look for places to make a difference.   What mark you want to leave as a unique reminder of your life? Find people and places where you can add, not take away.   What undiscovered treasures have you dreamt of finding? Open new eyes to hidden gems.   How wide is your life right now? Make sure you live life’s width as well as its length.   What’s your passion, something you’re always talking about everywhere you go? Make you heart sing.   We’re only here once (that we’re sure of). Make sure you’ve left something.   What can you add? Leave your mark and then go out...

Wabi sabi and the secret to your creativity

By in Creative Life, Quirkies, Stories | 7 comments

As a recovering perfectionist I occasionally still hate myself.   It’s not a self-harm kind of hatred, but more a smothering loathing. It springs from the well of obsession.     Perfection has its place. But for those of us that live with the insatiable drive for mastery, life can have bad days. But, what is perfection? It’s the opposite of imperfection. And in the western world, that’s unacceptable. Wonkiness is shunned. We push ourselves toward work and things that make us proud, and away from those that breed shame. But waiting for your creative muse to continually spark sublime and faultless efforts, means you’ll never be satisfied. Or feel worthy of the title creative. And your work will never be finished. But then, neither should it. It’s just a step forward.   Great things are imperfect The most innovative concepts, features, brands, products and creations are usually born a...

The Zen of blogging: 10 ways to simplify your struggle for mastery

By in Content Marketing, Creative Life, Quirkies, Stories | 2 comments

The path to achieving blog mastery is not straight.   Similarly, Zen cannot be explained in words. Much of it must be grasped through intuition, practice and then on to awareness.     A Zen master inspires his student to do his best to discover a knowledge he already has – in his soul. He isn’t someone who teaches something. He helps his students learn through experience, rather than lecturing or doing endless demonstrations. Blogging is intrinsically the same. To learn it, you study those who have walked the path before you. But to truly understand it you cannot be taught; you must experience it. However, our overachieving Western minds are trained to be overly analytical. We over-think our blogging, all the while struggling for rapid progress and the conscious achievement of mastery; when in reality the path should lead to unconscious competence. ‘Just let it happen,’...

Stealing the sweet stuff: writing time

By in Content Marketing, Copywriting, Editing, Guest Posts & Interviews, Quirkies, Stories | 6 comments

“Perceptions are often misleading. Officially I may be a freelance copywriter, but I still struggle to find/make/steal/borrow time to write … even though it’s my living. I’ve found integrating something that stretches me into places I yet want to inhabit in myself – in my case writing – and motherhood, has been tough. I’m not sure I’ll ever win the battle [to my satisfaction]. But I decided not to choose one over the other; I found an alternative. I became an outlaw – a bandit – and I chose my bootie with care. From anyone and anywhere I could … I stole time.”   This is the heart of a guest piece I posted this week over at Mouths of Mums   Mummy Blogging 101: Steal time from your BFF [or anyone] See who I stole from – even my kids – and how I deposited their time into my time-bank (sometimes without them knowing) to help me feed my madness … Read More:   I’d love to hear...

Take a leap of faith: the ladder won’t reach

By in Branding, Business, Content Marketing, Copywriting, Creative Life, Quirkies, Stories | 0 comments

It takes courage to be great.   Fortune does indeed favour the bold.     Or as the French would say: “Qui risque rien n’a rien.” (He who risks nothing has nothing.) Starting a business. Saying no. Launching a new, untried product. Changing your logo. Partnering someone. Publishing a blog post. Designing a new website. Letting go of perfection. Writing a new tagline. Knowing when something is ready. Telling the truth. They’re all about taking risks, hoping for the best and trusting. Because they feel right. They’re leaps of faith. And they’re all fuelled by one ingredient. Courage. There’s a new breed of entrepreneur these days. They combine their crazy ideas with their passion, share their stories and have a change the world attitude about creating their own path. Their courage is fuelled by a sense of purpose, not just financial gain. You have it too. You have...

You are talented: just time poor

By in Brand Tone of Voice, Content Marketing, Copywriting, Creative Life, Quirkies, Stories | 0 comments

Time is thy enemy, not talent     Squeeze moments out of your fractured days to shape your words. Those stolen seconds add up to make time you didn’t have before. Put it to good use.   Your turn What are the places you can squeeze time from to write? If you look hard enough, there’s sure to be some dark spots that you can wiggle into. Don’t let time defeat you. You have talent that needs using…. Leave your thoughts in the comments on the blog.   Get blog updates & newsletters Get blog posts as soon as they’re posted and fortnightly newsletters on how to write meaningful brand stories Enter your email address: Delivered by...

Say what you mean, mean what you say

By in Branding, Content Marketing, Copywriting, Marketing, Quirkies, Stories | 3 comments

Chant it with me: SWYM, MWYS (say what you mean, mean what you say).   And what does that really mean?     It means … say it straight. No hyperbole, marketing spiel, PR spin, excess effusion or overheated promotional words. Whatever it is you want to say, be objective. That equals authority in most people’s minds and then they will trust you. What more could you want?   Your turn What acronyms do you use or know that remind you of some golden rules in writing? Please share them so we can all learn, in the comments.   Get blog updates & newsletters Get blog posts as soon as they’re posted and fortnightly newsletters on how to write meaningful brand stories Enter your email address: Delivered by...