A handbag (or manbag) is the ultimate private space.
And that makes it juicy territory for story hunting.
What’s in your bag right now?
What stories does it hold, hide or hint at?
Are there secrets lurking at the bottom ... along with the bobby pins, scraps of paper and long forgotten flotsam and jetsam?
Will it unravel you?
Leave me (or any curious person, really) alone with your bag for an hour and it's incredible what I can say about you.
It’s not the obvious – phone, tissues or money that says much.
Look at the small everyday objects.
They hold great power in revealing your personality.
What story secrets will your handbag tell me?
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As a brand journalist, copywriter and marketer, my weapon of choice is the crafting of persuasive words and stories.