The Pasta Lover’s Guide to Blogging

By in Content Marketing, Copywriting | 4 comments

4 Flares Twitter 3 Facebook 0 LinkedIn 1 Pin It Share 0 Email -- 4 Flares ×

Sometimes there’s nothing more comforting than a big bowl of pasta.


There’s no logic to the addiction – it heals, fills and enraptures us with each mouthful. But that’s often the way with food that feeds our soul.


Pasta lovers guide to blogging


What has pasta got to do with blogging?

Well blogs are like pasta for the mind. They come in all sizes and shapes and cater to all tastes and cravings. But like pasta, blogs aren’t the real ‘point’ of the meal – they’re the inexpensive carrier for a myriad of different content sauces and there’s a lot to choose from and chew on across the web-trattoria.


Food for thought

Blogging is about sharing. So is a meal of pasta.

There are few dishes that can compete with the scientific effect called “yummy,” produced by cooking a simple flour and water dough (or flour and eggs in Northern Italy) in boiling water. Add a suitable sauce and it’s a match made in heaven.

Pasta has long been a food of the common people; some calling it “cucina casalinga” – home food” – others referring to it as “cucina povera,”or peasant food. No matter what it’s called, no other food is as universally loved. Nor does it induce the same animated expressions of pasta-fervour, with every home cook swearing their sauce is the best. Sound like any bloggers you know?

Being willingly to sit around a table to share a meal, a story and most importantly a part of you, is what food and blogging are all about. Both sit in a place close to your heart, made visible through simple, passionate offerings.


Lubricate, don’t suffocate

Centuries of Italian creativity has shaped pasta into hundreds of forms, flavours and shapes. It’s said that each pasta shape gives the dough a different taste as well as texture.

Just as blogs are the delivery-agents for content, pasta is the ideal carrier for sauces. The delectable pairings of shape with sauce may seem random, but there’s a surprisingly logical process to choosing the perfect shape for a given sauce.

The key to matching shape [blog] to sauce [content] is in the shape itself; the basic principle is like goes with like. And the general rule is that delicate shapes are for delicate sauces while heartier ones are for heartier sauces.

However, beware. Similarly to wine pairing, it’s not always straightforward. Any pasta aficionado will tell you there can be a gapping void between boring and sublime. Getting it right can be the difference between plates licked clean (a tribe around your blog-table) and empty tables.


Judged by mouth and mind

With pasta and blogs you continually bring your passion to the creation-table, to share with the people you love. Nurture each and every person at your table and they’ll be hungry to enjoy your work.

Like food, blogs are consumed. Some are quick, easy snack-food while others are hearty, thoughtful and nutritious. The mind can distinguish between the different shapes and blogs by seeing them. But only in the mouth [on chewing], do they develop their various characteristics; ones that on sight may not have seemed obvious.

My consumptions patterns are likely very different from yours. But here’s a few shape-and-sauce pairings that come to my mind.


1. Long and ribbon-cut pasta: Spaghetti, Fettuccine and LinguiniBlogs are food

Long and thin, these are the perfect carriers for fast, easy consumption.

Often made from the freshest of ingredients, the sauce slides off easily and goes down quick, so this suits readers that are there to consume, delight and dash.

Deceptively simple, these meals are very often far more satisfying and provoking than first thought. They often stay with you, slowly sating your appetite and resonating with your thoughts as well as with things you see and hear.

Try – 12most, 1000 Awesome Things, Seth Godin, Story of Telling

2. Short-cut and decorative shaped pasta: Fusilli, Penne and FalafelBlogs to chew on

Giving you more to chew on, these twisted striated tubes and fanciful (sometimes even cupped) shapes create more traction and are ideal for catching and trapping readers who want more involvement and community coherence.

They work well with chunky-content-sauces because their holes and grooves catch and hold bigger pieces of sauce; these are often provoking, polarising, engaging, involving and induce devotees.

Eat it up – Copyblogger, Kristen Lamb, Make a Living Writing, Men With Pens, The Word Chef

3. Stuffed pasta: Tortellini, Agnolotti and RavioliTake-home-bag blogs

Gloriously well-filled, these are meatier and really give readers something to chew on.

In contrast to unfilled pasta, stuffed pasta has so much flavour of its own it only needs a simple sauce – so the filling stands out.

Here the filling of the pasta becomes the substance of worth for the reader, delivered by an authority hand. Some may call these offerings heavy, thoughtful and deep; they are often created by curators, opinion leaders and thought starters.

Take-home-bag material – Chris Brogan, Danny Brown, Brain Pickings, Influential Marketing, Six Pixels of Separation


Loved by all, or some

Every palette is different. Pasta and blogs are not judged or measured from a distance, but rather by the tongue and tastebuds. They are experiential. Evolve as your ingredients change but make sure you always serve your readers humble, satiating content.

You may not think of it every time you open a box of pasta, or when you start a blog, but your shape-and-sauce pairings can make your efforts great, or sadly unappealing. Avoid poor choices and you’ll have readers licking your plate clean in no time.

Remember that great blogging doesn’t require restaurant-fancy ingredients or a chef’s hand.

Instead, simple, heart-felt meals served with sauces [content] that complement the shape are the true essence of soul food for the mind.


What do you consume?

Are there particular shape-and-sauce [blog-and-content] pairings that come to your mind; ones that feed your mind and soul?

Share them with us in the comments (in the typically animated Italian way) and say why they’re the best pairings for you …


NOTE: This post originally appeared (as a guest posting) on For Bloggers by Bloggers

Image: Zitona


Get blog updates & newsletters

Get blog posts as soon as they’re posted and fortnightly newsletters on how to write meaningful brand stories
Enter your email address:

Delivered by FeedBurner

4 Flares Twitter 3 Facebook 0 LinkedIn 1 Pin It Share 0 Email -- 4 Flares ×


    • Di Mace

      August 2, 2013

      Post a Reply

      Hi Christopher, Thanks for dropping by. I adore pasta, but … delicious on the lips and goes to the hips!

  1. Early Conner

    July 11, 2013

    Post a Reply

    The lighting soft
    As is the bread
    Setting a glow to every dish

    A sound board of delight
    With smiles equating
    Infectious satisfaction

    Splashes of Merlot
    Twirling and slurping
    And exclamations: Delicious!

    • Di Mace

      July 11, 2013

      Post a Reply

      How brilliant are you! I adore it … you made me smile (inside and out) … and said it all in nine lines. Off to make some pasta now …


  1. The almost endless macaron guide to types of blog posts | WORD SWORDS - [...] as a creative shell – a blank canvas. Formed from a base recipe, the shell slowly morphs into different…

Submit a Comment

Your email address will not be published. Required fields are marked *


CommentLuv badge
4 Flares Twitter 3 Facebook 0 LinkedIn 1 Pin It Share 0 Email -- 4 Flares ×