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Say what you mean, mean what you say

By in Branding, Content Marketing, Copywriting, Marketing, Quirkies, Stories | 3 comments

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Chant it with me: SWYM, MWYS (say what you mean, mean what you say).

 

And what does that really mean?

 

 

It means … say it straight.

No hyperbole, marketing spiel, PR spin, excess effusion or overheated promotional words.

Whatever it is you want to say, be objective.

That equals authority in most people’s minds and then they will trust you.

What more could you want?

 

Your turn

What acronyms do you use or know that remind you of some golden rules in writing? Please share them so we can all learn, in the comments.

 

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3 Comments

  1. Early Conner

    August 6, 2012

    Post a Reply

    Good day,
    I am a huge fan of saying it straight with no bull. Great post and to the point as usual:)
    Early Bird

    • Di Mace

      August 7, 2012

      Post a Reply

      Hi Early Bird, Yes, fluffing around the point can be like wading through honey sometimes…Nice to hear from you

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