Chant it with me: SWYM, MWYS (say what you mean, mean what you say).
And what does that really mean?
It means … say it straight.
No hyperbole, marketing spiel, PR spin, excess effusion or overheated promotional words.
Whatever it is you want to say, be objective.
That equals authority in most people’s minds and then they will trust you.
What more could you want?
What acronyms do you use or know that remind you of some golden rules in writing? Please share them so we can all learn, in the comments.